Our Work

Selectedprojectsdemonstratingouradvisoryapproach

ADNOC

Energy | Logistics | Safety & Governance

In our work with ADNOC, the core challenge was operating within an extremely sensitive environment requiring the highest levels of safety, governance, and institutional discipline.

Our Approach

Understanding the complex operational and environmental context
Aligning technical solutions with safety and compliance requirements
Supporting data-driven decision-making and institutional accountability

Outcome: The goal was not to deliver quick solutions, but to build thinking frameworks and operating systems that support sustainability, reduce risk, and align with the scale and nature of an organization like ADNOC.

Mercedes-Benz

Automotive | Global Brands | Innovation

Case Study

Working with Mercedes-Benz required a deep understanding of how global brands approach innovation, experience design, and strict identity and quality standards.

Our Approach

Aligning the brand's global vision with local market dynamics
Analyzing the customer journey from a strategic—not promotional—perspective
Ensuring consistency between innovation, brand identity, and institutional compliance

Outcome: The role was not campaign execution, but supporting strategic decisions that preserve brand value and enable disciplined expansion.

Jetour

Automotive | Regional Expansion

Case Study

In the Jetour project, the challenge was building a smart and balanced brand presence during regional expansion without losing clarity or cohesion.

Our Approach

Analyzing market dynamics and regional audience behavior
Aligning messaging and strategy with the brand's growth stage
Building a framework connecting identity, experience, and future expansion

Outcome: The focus was on preparing the brand for sustainable growth rather than short-term results.

ADIB

Financial Services | Compliance & Trust

Case Study

Working with ADIB required a high level of regulatory sensitivity, precision, and institutional trust.

Our Approach

Deep understanding of regulatory frameworks and financial sector governance
Supporting decision-making that prioritizes compliance and transparency
Aligning innovation with institutional values and Sharia-compliant principles

Outcome: In this context, innovation was not an end in itself, but a carefully applied tool within a highly regulated financial system.

Startup & Innovation Portfolio

Alongside institutional projects, Aroom Advisory & Labs worked with a range of startups as a dynamic environment for testing ideas and building growth models.

Lodging.aeMirror AppMobdaeenSupar OudSabiha

These ventures were treated not as "campaigns," but as applied laboratories that contributed to shaping and refining the Aroom Advisory & Labs methodology.

Our Work

ADNOC

Our Approach

Mercedes-Benz

Our Approach

Jetour

Our Approach

ADIB

Our Approach

Startup & Innovation Portfolio

Request a Strategic Advisory

Our Work

ADNOC

Our Approach

Mercedes-Benz

Our Approach

Jetour

Our Approach

ADIB

Our Approach

Startup & Innovation Portfolio

Request a Strategic Advisory