TikTok Advertising: A Hub for Knowledge and Creativity
TikTok may be young, but it has already established itself as a force to be reckoned with in the world of social media. The platform was launched by a Chinese technology company in 2016, and within a few short years, it exploded in popularity across the globe, including in the United States and Asia.
In 2022, TikTok took things to the next level by officially launching personalized advertising on its platform. The app’s focus has traditionally been on younger demographics and entertainment content, but don’t be fooled – the users and creators on TikTok are more than just silly dance videos.
In fact, they’ve started to shift towards a more educational and informative style of content, blending entertainment with valuable information to create what’s known as “edutainment” and “advertainment.” So, while TikTok may have started as a platform for fun and games, it’s quickly becoming a hub for knowledge and creativity.
Are TikTok ads worth it?
As one of the largest social media platforms in the world, I say absolutely! However, it’s important to understand which types of TikTok ads will work best for your specific campaign and marketing goals.
Without a solid strategy in place, advertising on TikTok can be a waste of money and resources. That’s why I recommend creating a strong social media strategy and setting clear objectives for your campaign.
There are several types of TikTok ads to choose from, each with their own unique benefits:
In-Feed Ads: These ads appear as sponsored videos on users’ “For You” pages, and can be up to 60 seconds long with a call-to-action button.
Brand Takeovers: These ads take over the entire screen when a user opens the TikTok app, and can include videos, images, or GIFs with a link to an external landing page.
Hashtag Challenges: These ads encourage user-generated content by using specific hashtags, and are a great way to engage with your audience and promote your brand.
Top View: Similar to Brand Takeovers, these ads are more interactive and can include clickable elements.
Branded Effects: If you’ve created your own effects on TikTok and want people to use them to promote your products or engage with your brand, this type of ad is a great choice.
The Keys to Successful TikTok Advertising for Brands
There are several ways that brands can use TikTok for advertising. They can partner with influencers, create their own TikTok channels, create branded content and effects, use TikTok ads, and run user-generated content campaigns on the platform.
Regardless of the size of your brand, your approach to advertising and the creativity of your content will determine the success of your campaign. To establish a strong presence on TikTok, it’s essential to collaborate with social media experts and content creators who can help you reach your target audience effectively. Don’t try to do it alone!
TikTok Marketing Agency in Dubai
At Aroom Marketing Services, we specialize in creating customized TikTok Ads that are tailored to your brand and campaign goals. Our team of experts will work closely with you to develop a creative and effective advertising strategy that leverages the unique features and capabilities of the TikTok platform.
TikTok has become a valuable advertising channel for brands looking to reach different categories and demographics. Want to learn more about how customized TikTok Ads can help your brand achieve its advertising goals, call us at +971 52 897 8888.
WhatsApp Marketing Agency in UAE
Looking for a reliable WhatsApp marketing agency to help promote your business in the UAE and other GCC countries? Look no further than Aroom Marketing Services Agency. With our comprehensive bulk WhatsApp marketing service, we offer the best WhatsApp advertising solutions to businesses of all sizes in the UAE.
With over 7 million WhatsApp users in the UAE alone, this social media platform has become one of the largest communication channels for both residents and expats alike. And with Aroom, you can tap into this vast user base to reach out to your customers and promote your sales directly.
At Aroom, we specialize in creating cost-effective and creative messages that resonate with your business partners and audiences. Whether you want to send menus, sales promotions, news, or other media content, WhatsApp offers the perfect platform for direct interaction with your clients.
So why wait? Choose Aroom Marketing Services today and let us help your business grow and achieve its conversion targets through our expert WhatsApp marketing services.
Benefits of Bulk WhatsApp Messages for Businesses
Converting leads into customers is not a simple task. It requires a well-planned marketing strategy, efficient implementation, and flawless execution. However, incorporating bulk WhatsApp messages into your marketing mix can offer significant benefits. By leveraging the power of this popular messaging app, you can quickly contact and follow up with your prospects, thereby enhancing brand visibility and saving time.
Compared to traditional marketing, bulk WhatsApp messaging enables you to track your promotional messages and personalize them for specific groups of customers. You can also use automated replies with pre-designed templates, facilitating instant responses. This streamlined approach can help you reach a large number of customers or clients cost-effectively and in a time-efficient manner, with just a single click.
Aroom WhatsApp Marketing Services
Aroom offer two services for WhatsApp marketing:
WhatsApp Ads: We run ads that redirect users to WhatsApp, allowing you to engage with potential customers directly and drive conversions.
Bulk Messaging: We create customized messages and send them to multiple recipients simultaneously, saving you time and effort while reaching a broader audience.
WhatsApp Marketing: A Versatile Solution for Businesses
Incorporating WhatsApp marketing into your marketing strategy can be highly advantageous for small businesses, e-commerce, real estate, hospitality, and healthcare businesses. For instance, clinics, hospitals, and pharmacies can use WhatsApp to offer medical advice, appointment reminders, and send test results.
Likewise, e-commerce businesses can leverage WhatsApp to promote their products or services, while real estate businesses can share property listings, offer virtual tours, and update buyers’ information. Overall, any business looking to enhance customer engagement, boost brand visibility, and save time can benefit significantly from using WhatsApp marketing as a part of their marketing plan.
With our comprehensive WhatsApp marketing services, Aroom offers the best WhatsApp advertising solutions to businesses of all sizes in the UAE. For more information about WhatsApp Marketing Services, call us at +971 (0)52 897 8888 and make an appointment for a free consultation with our experts.
The Best Apps for Digital Marketers and Content Creators
As a digital marketer, having proficiency in photo editing, design, and video creation is essential to meet client demands. Basic knowledge in these areas can also aid in managing creative teams and advising clients effectively.
To enhance your skills, we have researched and compiled a list of smartphone-based design and video editing applications that can help you create smarter and more creative content for your social media marketing strategy.
Canva is a well-known graphic design platform that offers a variety of templates and design elements for creators. Its paid plans come with advanced features, including unlimited storage, premium templates, and team collaboration tools. You can start with the free Canva version even if you’re a beginner. However, Canva Pro and Enterprise plans provide additional tools for branding and animation.
Canva Pro/ 1 account – AED 439.99
Canva for Teams/ 5 accounts – AED 569.90
CapCut is a free video editing app that is becoming increasingly popular among creators, especially on TikTok, Instagram, and Facebook. It offers various editing tools, filters, and effects to produce engaging video content. With its user-friendly interface and robust features, CapCut is a valuable tool for creators looking to elevate their social media content.
You can access CapCut on both mobile and desktop versions for your convenience.
Adobe Express, also known as Adobe Spark, is a design platform for creators that offers design elements and video editing tools similar to Canva. It is an ideal platform for creating captivating graphics and videos for social media. Adobe Express has both free and paid versions, with the paid version offering advanced features and collaboration tools to take your designs to the next level.
Premium plan – $99.99/ year
KineMaster is a popular mobile video editing app among digital creators. Its extensive range of editing tools and effects makes it perfect for producing compelling video content for social media. KineMaster’s paid version provides advanced features and removes watermarks, allowing you to produce professional-grade videos.
Premium plan – $4.99/ month
PicMonkey is a design platform that provides effective tools for digital marketers and content creators. Its user-friendly interface and wide variety of templates make it perfect for creating captivating visuals for social media and marketing campaigns. PicMonkey is a suitable choice for both novice and experienced designers. Its reasonable pricing and advanced features have made it a top pick among creators.
Basic plan – $72/ yearly
Pro plan – $120/ yearly
Business plan – $228 / yearly
Why High-Quality Photos and Designs are Essential for Your Online Business Success
High-quality photos and designs can greatly impact the engagement rate on your social media posts. Social media platforms like Instagram, Facebook, Pinterest and Twitter rely heavily on visual content to attract and retain users. By using eye-catching, professional-looking images and designs, you can increase the chances that people will stop scrolling and engage with your posts.
One way to enhance the quality of your photos is by using a smartphone. This will ensure that the images are sharp and clear, making them more appealing to viewers. Additionally, using editing tools like Lightroom, Snapseed or Photoshop can help you adjust the lighting, contrast, filter and color of your photos to make them look even more professional.
Commercial Photography Services in Dubai
When it comes to commercial photo shoots, such as corporate profile and food photography, having a talented photographer is essential for your brand’s success. Our network of skilled partners and freelance photographers can elevate your products with niche and visually striking photos for use on websites and social media marketing campaigns.
Graphic Designs Agency Dubai
Designs play a crucial role in social media engagement as well. Aroom provides graphic design services in Dubai, such as logo, branding, social media designs and website designs. By incorporating colorful and well-designed graphics or infographics into your posts, you can make them stand out in a sea of text-based content. Additionally, using design elements like typography, icons, and illustrations can make your posts more visually interesting and engaging.
People know that creating high-quality designs is not always easy. It requires knowledge of photography techniques and design principles, as well as access to the right tools and equipment. That’s why it’s important to work with a professional designer for your online businesses. They can produce high-quality images and designs that are tailored to your brand and that align with your marketing goals.
That’s what we do the same way for our clients. At Aroom, our creative team conducts research on current design trends and perspectives to align with branding guidelines and marketing strategy and create excellent designs and content for every social media platform.
How Social Media Verification Can Elevate Your Brand Above the Crowd
Social media verification is a powerful tool that can help your brand stand out in a crowded market. Not only does it provide a level of credibility and trust for your audience, but it can also boost your SEO rankings.
First and foremost, social media verification gives your brand a sense of authority and authenticity. When users see that your account has been verified, they know that they are interacting with a legitimate account, which can increase their trust in your brand. This trust can translate into increased engagement, which can then lead to higher search engine rankings, Google and Bing often use social media signals as ranking factors.
Moreover, social media verification also makes your brand more visible on social media platforms themselves. Verified accounts are often given priority in search results, meaning that users are more likely to find your account when searching for relevant keywords.
Social Media Verification Services by Aroom Marketing Agency
- Instagram Verification
- Facebook Verification
- Twitter Verification
- TikTok Verification
At Aroom, we’re the premier verification support agency with a proven track record of success. With over 50 prestigious clients – including influencers, businesses, and prominent individuals – we’ve helped them achieve that coveted Instagram verification. And we can do the same for you!
By improving your visibility, reputation, and engagement on social media, you can increase your chances of ranking higher in search engine results and outshine your competitors. Our team of PR experts specialize in boosting your notability and credibility at regional and international media platforms, which is key to getting verified. We’ll work fast and discreetly to get you covered in the news and increase your chances of success.
Trust Us with Your Brand
Social media verification is a crucial step for any individual or brand looking to establish a strong and authentic online presence. Not only does it serve as proof of your identity, but it also helps to build deeper relationships with your audience by fostering trust and reliability.
For businesses, verification of their social media accounts can be especially beneficial in attracting and retaining customers. However, it’s important to be cautious of scammers who may try to impersonate verified accounts.
To ensure a smooth and successful verification process, it’s recommended to consult with a reputable marketing agency such as Aroom. They can guide you through the process and help you invest in building an authentic and powerful brand online. Don’t miss out on the numerous benefits of social media verification – take the necessary steps today and watch your online presence soar!
Branding: How Logos Can Boost Business Success
Logos are part of branding and marketing, and a well-designed logo can have a positive impact on your company image by communicating your brand’s message and values effectively.
But, be careful that a poorly designed logo can harm your company image. It can make your business appear unprofessional or out of touch, which can turn potential customers away.
The important fact to keep in mind is that your logo is not just a symbol or a design, it’s a representation of your company’s identity. A good logo should be simple, memorable, and timeless. It should also be versatile enough to be used in a variety of contexts, such as on your website, business cards, and social media profiles.
At Aroom Branding Agency, before we start creating the logo, we do a brand discovery where our brand specialist studies the brand. Brand discovery will review various elements such as history, quality, target customers, vision, strengths and weaknesses, stakeholders, and market performance.
Why Branding is Important?
Branding is the process of creating and establishing a unique identity for your business. It’s important for all businesses, regardless of size or industry, to have a strong brand that accurately represents their company’s message and values.
A strong brand can help to differentiate your business from competitors and make it more memorable to potential customers. It can also help to establish trust and credibility with your target audience, which can lead to increased brand loyalty and customer retention.
Branding is not only limited to creating a logo and a color scheme, it also includes creating a consistent visual and messaging across all marketing channels, from the website to social media, to packaging and beyond. It’s important to have a consistent message, tone, and design across all platforms to create a cohesive image for your brand.
Whether you’re a small start-up or a well-established company, our team of experts will work closely with you to create a brand identity that truly represents your business. We’ll guide you through the process of creating a brand identity, which includes crafting a memorable logo, developing brand guidelines, and creating corporate stationaries that will leave a lasting impression on your customers. From sleek business card designs to polished letterheads and envelopes, we’ve got you covered.
Don’t settle for an ordinary brand, elevate your business with our cutting-edge branding solutions today!
Paid Advertising: How to Create Successful Ad Campaigns
Paid advertising has come a long way since the days of traditional media, with the advent of digital marketing platforms. With the ever-evolving digital space, it’s important to understand how paid advertising has changed and how to create successful ad campaigns.
Running an ad campaign can be complex and requires a thorough understanding of the target audience, the advertising platform, and the business’s goals. Keeping up-to-date with changes in the advertising landscape, such as algorithm updates or new features, is important to ensure that the campaign is as effective as possible.
At Aroom, our expert team can help your online presence by aligning your marketing goals through targeted and data-driven Google AdWords and social media ads.
Create Successful Ad Campaigns
To order to create a successful ad campaign, businesses must take these changes into account and utilize the latest trends and technologies. This includes identifying the right platforms to advertise on, targeting specific audiences, and measuring and optimizing the success of the campaign.
Here are a few key factors to keep in mind when creating an ad campaign:
- Define your target audience
- Set clear goals
- Optimize ad copy and images
- Test different ad formats and placements
- Use tracking and analytics tools
- Keep track of the budget and adjust accordingly
- Continuously improve and optimize
As a trend, marketers are more likely to create social media shoppable posts in 2022 that allow users to buy products directly from the ad. Also, they emphasize Google shopping ads to drive online sales and implement Google smart campaigns which use machine learning to automatically optimize ad performance.
Google Ads and Social Media Ads Services in Dubai
In the UAE, paid advertising is booming and businesses are recognizing the importance of a strong online presence. Instead of wasting precious time trying to navigate the intricacies of ad campaigns on your own, let the experts take the reins.
We offer customized services of paid advertising that will save you time and ensure your ad campaign is a success. Trust us to boost your online presence and drive results.
LinkedIn Marketing to Expand Your Online Presence
LinkedIn is a professional networking platform that can be used for business marketing in the UAE and GCC region. By creating a company page and building a network of connections on the platform, businesses can increase brand awareness, generate leads, and recruit top talent.
One way to use LinkedIn for marketing is to share valuable content, such as industry insights and thought leadership pieces, to build trust and credibility with potential customers and partners. This can help to establish the business as a thought leader in its industry and attract new business opportunities.
Another way to use LinkedIn for marketing is to run targeted advertising campaigns to reach a specific audience. LinkedIn’s advanced targeting options allow businesses to reach users based on factors such as job title, industry, and location. This can help to increase the relevance and effectiveness of advertising campaigns.
Maximize the Potential of LinkedIn Marketing
To gain real results and maximize the potential of LinkedIn Marketing, it is recommended to have a strategic plan and consistent approach, also regularly update the company page, and engage with the audience by responding to messages and comments. Additionally, it is useful to collaborate with influencers in the industry and make use of the available advanced analytics to track performance and optimize the strategy.
LinkedIn Marketing Services in UAE
With our LinkedIn marketing services, Aroom can help businesses of all sizes increase their online engagement and presence. As a B2B-focused social media platform, LinkedIn provides a vital link between communication and marketing strategies.
That, our team of experts will help you create a comprehensive strategy that will optimize your LinkedIn presence, generate leads and build brand awareness. Whether it’s through targeted advertising campaigns, content marketing, or professional branding, we’ll work with you to create a tailored approach that will take your business to the next level.
Top Social Media Platforms in the United Arab Emirates
Are you looking to take your business to the next level in 2023?
The UAE is a very connected country, and social media is a big part of everyday life. Because of that reason, social media marketing is a crucial part of all businesses in the UAE. When it comes to social media, on the other side, there are many social platforms available for connecting with others.
We just listed the current largest social media platforms in the UAE, here are the top five social media that you should consider for your marketing campaigns and social media strategy:
Instagram is the most active user platform in the UAE, and it’s great for reaching younger audiences, looking for entertaining content and leading campaigns on social media. Instagram marketing helps to create an enticing brand personality in Instagram, that will engage users and turn them into customers.
Facebook is the one of popular social media platforms in the UAE, it’s a great choice for businesses looking to reach users and connect with people in the country, and keep up-to-date news and current events. Globally, Facebook is the most popular social media in the world with 2.96 billion monthly active users.
YouTube is an effective platform for businesses that want to share videos, shorts, or tutorials with a global audience. With 2.1 billion monthly active users, YouTube can effectively promote and market your brand, potentially leading to increased conversions.
TikTok is one of the popular platforms in UAE for creating engaging and interactive formats for your brand story. Moreover, TikTok advertising provides powerful tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising.
Last but not least, LinkedIn is a valuable platform for networking and building professional relationships. LinkedIn advertising is a great way for professionals and businesses to deliver compelling and relevant opportunities to their members.
Through the use of these effective advertising platforms, you have the opportunity to connect with your desired audience and promote your business. With their power and reach, you can successfully spread awareness and make a lasting impression on potential customers in the future.
If you’re looking for more guidance, consider setting up a consultation with Aroom Marketing Services, a digital marketing agency in Dubai to help you with the best digital solutions. We offer you custom-made digital marketing services in the UAE.