Earn More with Reels: Facebook’s Expanded Ads on Reels Test

Facebook recently made an exciting announcement for creators. They introduced a new opportunity for them to make money through their engaging reels. This feature, which started testing ads on Facebook Reels last year, is now expanding its reach to thousands of creators.

Facebook is introducing an evolving new payout model that will reward creators based on the performance of their reels, rather than just the earnings from ads. This means that the amount creators can earn will depend solely on the number of views and the overall performance of their public reels. It’s a great way for creators to be directly rewarded for creating content that resonates with their audience.

Earn more, Play more

In the past, influencers earned money through ads shown on their reels or videos. This was determined by factors like the number of ads seen by viewers or the availability of relevant ads for them. However, a new payout model is changing the game. Now, creators can focus more on their content while advertisers can access a wider range of ad slots to reach more people. This means that the best place to showcase your ad alongside relevant content will be through the In-Stream Ads feature.

Excitingly, this payout model is not limited to Facebook. We can expect to see a similar approach implemented on Instagram Reels in the near future. So, creators and advertisers can look forward to even more opportunities for monetization and effective ad placements on both platforms.

How to participate

Participating in the test for Ads on Reels is easy and straightforward. To be eligible, creators just need to live in one of the 52 eligible countries and have a minimum of 10,000 followers on their profiles. Once invited to join Ads on Reels, creators need to complete a simple onboarding process, which involves accepting the terms of use and providing payout details.

Here’s a quick guide to get started:

1. Visit the Professional dashboard.

2. Navigate to the Monetization Tools section.

3. Set up “Ads on Reels.”

By following these three steps, creators can begin monetizing their content through Ads on Reels and take advantage of this exciting opportunity to earn money from their engaging videos.

Need more information about Ads on Reels? Read here.