As a real estate professional, it’s essential to attract new clients for business growth. Using Google Ads is a great way to achieve this. Google Ads allows you to reach out to potential clients who are actively searching for properties in your area.
There are several types of Google Ads to choose from, including Display ads, Search ads, Landing page ads, and Local services ads. Depending on your objectives, our experts can help you create the best campaign for your needs.
Before launching your campaigns, it’s important to keep in mind the following key strategies for success in real estate marketing.
Use targeted keywords
Start by identifying the keywords potential clients are using to search for properties in your area. Incorporate these keywords into your ad copy and landing pages to ensure that your ads reach the right audience. Relevant keywords for your campaigns may include real estate agents, real estate listings, realtors, land for sale, and more.
Create compelling ad copy
Your ad copy should be clear and concise, highlighting the unique selling points of your properties. Use language that speaks to your target audience and encourages them to take action. Consider the problems and issues that potential clients may be searching for and write your copy in a way that suggests a solution. Use friendly ad copy to connect emotionally with your audience.
Include high-quality images
In real estate ads, good-quality images play a vital role. Including high-quality images of your properties can attract potential clients. So, don’t forget to add them! It can help boost your SEO ranking too.
Optimize your landing pages
Your landing pages should be optimized to convert visitors into leads. Include a clear call to action (CTA) and make it easy for visitors to submit their contact information. A specialized landing page will help users find solutions to their queries much more quickly.
Maximize your online presence with remarketing strategies that target potential clients who have previously viewed your ads. Stay top of mind with this effective technique and encourage customers to take the next step. Utilizing Google Display ads provides an excellent opportunity for remarketing and reconnecting with those who have already engaged with your brand.
Location is a vital factor for any real estate business. With Google Ads, you have the flexibility to specify the exact location where you want your ads to be displayed. This ensures that your ads are seen only by the target audience in that specific location. For instance, as a local real estate agent, you can set your ad location to target people looking for local real estate services. This feature can help you reach the right audience and maximize your advertising ROI.
Monitor and adjust your campaigns
To get the most out of advertising your real estate brand on Google, regularly check and adjust your Google Ads campaigns based on data to increase your return on investment. Google Ads is a great platform for advertising, so use it strategically to meet your goals.
If you need assistance with your campaign strategy or need a technician for your landing page set-up, don’t hesitate to contact us at Aroom. We are always happy to help with your real estate marketing needs.